Emerging Business Themes Essay Example | Topics and Well Written Essays - 3000 words - 2

Emerging Business Themes - Essay ExampleIt has a more than 7,500 restaurants in the United States and over 5,600 restaurants in 97 countries. (Yum Brands, 2009).Social Media is defined as a group of Internet-based applications that are build on the ideological and technological foundations of sack up 2.0, and that allow the creation and exchange of user-generated content (Kaplan Andreas M., 2010) .Pizza Hut, which started spreading as a franchise restaurant has evolved over a period of time memory pace with the latest developments. Needless to say, that its diverse delivery format required huge investment in engine room. Now, it is also investing in Social Media technology to keep up with its customers like many other leaf blades which are rushing to keep up with consumer behavior (Peter Kim, 2009).Pizza Hut is still testing lawsuit when it comes to social media technology. To find out what the customers want to hear, they engage in conversations with customers over the social m edia sites. It has initiated various campaigns targeted at increasing its online presence. It has marked its presence on Facebook and peep and is offering hot deals to the users of these websites. However, a well defined marketing strategy regarding its social media networking is yet not in place.Pizza Hut has set its communion goals as 1) giving people an engaging and fun way to find news and information from Pizza Hut, and 2) creating two-way relationships with our customers, built on trusted conversation. (Fuller, 2009)credibly its communication goals led Pizza Hut to announce its intention to hire an intern for managing its Twitter account. Although this piece of news was intended to establish camaraderie with the coevals using Twitter, it gathered a lot of criticism from marketing gurus who thought it was a bad idea to let an intern handle an international brand on an international platform. (Evans, 2009)While social media technologies represent exciting new opportunities f or